Instagram: How Elsa Majimbo became Kenya’s most famous teenager.
Thanks to a video that has gone viral on Instagram, the 19-year-old student is on the way to becoming a real businesswoman.
Her name might not ring a bell, but Elsa Majimbo is arguably the most meteoric rise of social media star of 2020, thanks to her humorous videos posted on Instagram. His signature ? Tight close-ups of her, wearing tiny Matrix-style sunglasses, and throwing hard-hitting little phrases, as shown in her containment video, posted while she was at her home in Nairobi, which helped her popularity .
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A few months after the publication of this video, millions of Internet users follow her publications designed to provide “joy” as she says, in this year marked by anxiety and uncertainty linked to the pandemic of coronavirus. With 1.4 million Instagram followers to date – and a very engaged online community that continues to thrive, the influencer isn’t just about posting videos. She now touches everything, multiplies commercial partnerships (muse for M.A.C. Cosmetics, model for FENTY, Rihanna’s luxury brand), and even started singing. At 19, the celebrity proves that from an Instagram video to a true career as a businesswoman, there is only one step.
A star born on the Internet
Born in 2001 in Nairobi, Kenya, where she still lives, Elsa Majimbo was studying journalism when the pandemic hit her country in March. While confined, the teenager does like anyone her age with a smartphone. She has fun, hangs out on social networks and films herself. The result ? Short videos posted on Instagram, all in a humorous or even satirical style, which struck a chord with a global audience; clearly lacking in humor and a dose of optimism in difficult times.
Content made to provoke virality, thanks to codes used that only Generation Z has the secret: short sentences, made to be cult, and rhythmic sequences, whatever the subject. A clever mix that she declines in TikTok videos or Reels (the new feature of Instagram), and which have made her a real meme that Internet users have fun reproducing.
A winning cocktail since its profile takes off. Internet users discover with passion his love for crisps or for Netflix. And as with every Internet phenomenon, the media are getting involved. She has appeared on famous television host Anderson Cooper’s show, and newspapers like Vogue, the Guardian and Forbes portray her and describe her as the quintessential millennial. Thus, was also nominated for the “African Social Star” award for the “E! People’s Choice Awards, ”which she won on November 9.
A businesswoman like any other
Well aware of her notoriety and what she can gain from it, Elsa Majimbo is now a businesswoman. She therefore demonstrates strategy in her partnerships, allowing herself to refuse those who do not resemble her. And it was thanks to this business flair that at a young age she hoped to start a business. “Now I am focusing on all my platforms. Make sure they all thrive. I am continually improving my craft and trying to build a team around me that I trust, ”she told Forbes.
In addition to diversifying her content, she now uses her skills as a journalist to host her own show on the Instragram TV platform, Bedtime With Elsa. A kind of talk show made in Instagram, with very prestigious first guests: the musician Jorja Smith as well as the actress, talk-show host and Canadian YouTuber Lilly Singh. She plans to launch a podcast for the New Year. Just that.
ELSA MAJIMBO: AT A CELEBRITY VIRAL VIDEO
After posting a video that went viral on Instagram, 19-year-old Elsa Majimbo has become a key Kenyan influencer.
Forbes, Vanity Fair, Vogue, The Guardian … Elsa Majimbo’s name is on everyone’s lips, and articles about her are multiplying. And for good reason, the young woman is starting to do a lot of talking about herself. According to Marine Eluzia in Vanity Fair, she “is without a doubt the most meteoric rise of social media star of 2020”. Yet 2020 has seen some, dazzling stars, thanks to Tiktok and containment. But then, why her? Why Elsa Majimbo? Portrait.
Elsa Majimbo was born on June 29, 2001 in Nairobi, Kenya. After graduating from high school in Kibich, she began studying journalism at Strathmore University, Nairobi. In 2016, she posted her first humorous videos, but stopped until 2019.
2020 and confinement requires, Elsa has more time, and everyone too. His close-up videos are starting to please, and are turning on social networks – and in particular on Instagram and Tiktok. The timing couldn’t have been better. His monologues, his short (and cult) sentences and his little sunglasses are very popular. One of those sequences even reaches 2.7 million views on Tiktok. Suddenly, its audiences take off and it goes from 25,000 views in January, to 1.2 million in November. The same goes for his followers, who are now 1.4 million on his Instagram and 252,000 on his Tiktok.
More than a comedian
Elsa Majimbo’s goal was to entertain as many people as possible during this pandemic and these difficult times. To bring them joy. Her secret: it stays 100% natural, and that’s what appeals to you. Known as a comedian – or satirist, she notably appeared in Comedy Central several times in June, she also won the People’s Choice Award as Favorite African Social Star on November 9.
Meanwhile, Elsa Majimbo has become a true influencer and business woman. Having won the chess champion 15 times (no, that’s not ironic, as Karin Eldor recalls in her Forbes article), she is very strategic in her partnerships. Today, she works notably with MAC Cosmetics and for the Fenty brand. But that’s not all. The instagrammer got into the song, and puts her journalistic skills to the fore in her show Bedtime with Elsa which aired on Instagram TV – and which for example received Jorja Smith as a guest… Wait, you thought that this was enough for Elsa? Jack of all trades, she also plans to launch her podcast very soon. Crazy, right?
In any case, we hope it will bring you lots of laughs at the end of the year!