Drake takes advantage of ‘Certified Lover Boy’ to respond to Kanye West clash
The two artists have not stopped throwing spades for weeks. Today, it is in song that Drake responds.
This Friday, September 3, 2021, Certified Lover Boy, the sixth album by Canadian star Drake, was released. In recent weeks, his rivalry with Kanye West, who unveiled his Donda project on August 29, has never resonated so strongly on social media. Drake thus took advantage of his music to respond to attacks by the American artist.
“You know the fourth level of jealousy is called ‘media’, isn’t that an ironic revelation? Give this address to your driver, make it your destination instead of posting it out of desperation ”. This punchline can be heard in the track 7am On Bridle Path from Drake’s album. The Canadian refers to an event that happened on Instagram a few weeks ago.
Kanye West, followed by more than 8 million people, had shared the address of Drake’s mansion. An attack to which the author of God’s Plan, or Hotline Bling, responded in his own way.
Drake laughing at Kanye West for tweeting his address pic.twitter.com/hdN5anSfF9
— DJ Akademiks (@Akademiks) August 23, 2021
🚨 Drake vient de réagir au récent partage de son domicile à Toronto par Kanye West :
"Donnez cette adresse à votre chauffeur,
Faites-en votre propre destination au lieu de simplement le publier par désespoir"💀 pic.twitter.com/P0mX83LC5B
— French Rap 🇺🇸 (@FrenchRapUS) September 3, 2021
Provocations upon provocations
For the past few weeks, the two artists have not stopped spiking each other. Not with words, but with deeds. To promote his tenth album, Kanye West had purchased several advertising spots in Toronto, Canada, Drake’s hometown. On these panels, one could see appearing in black on a white background “Donda”, the name of the project of the American artist.
Moved to be a provocation by the Canadian, and even by the twittosphere in general, Drake took it upon himself to buy back some panels to respond to Kanye West. “You play a lot, too bad life is not a game,” read the pitches.
Pour la promo de son nouvel album, Kanye West loué plusieurs écrans publicitaires à Toronto, la ville natale de Drake.
Ce dernier a également loué l’emplacement pour lui répondre : « Tu joues beaucoup, dommage la vie n’est pas un jeu » 😭 pic.twitter.com/pqg438jxCa
— Kultur (@Kulturlesite_) September 1, 2021
In 24 hours, Donda, Kanye West’s album achieved impressive statistics on streaming platforms. On Apple Music, the project rose to number one in 152 different countries, a record in such a short period. The platform’s Top 20 most listened to titles were occupied by 19 tracks from Kanye West’s album.
Spotify announced that Donda and Kanye West became the most listened to album and artist in one day in 2021. The artist’s project represents the second best start in the history of the music platform. But behind which artist? Drake, with his Scorpion project, released in 2018.
It remains to wait for the results of Certified Lover Boy, to see if this album will be able to change this hierarchy.
Drake: his album “Certified Lover Boy” feat Young Thug, Kid Cudi … is finally available
Expected for months, Drake’s 6th album, “Certified Lover Boy” is now available.
Drake fans have been patient and are finally being rewarded. Three years after Scorpion and 1 year after Dark Lane Demo Tapes, Drizzy marks his comeback with his new album Certified Lover Boy.
On this opus composed of 21 tracks, we find prestigious guests: Travis Scott, Giveon, Jay-Z, Ty Dolla Sign, 21 Savage, Young Thug, PARTYNEXTDOOR, Lil Durk, Lil Baby, Future and even Kid Cudi with whom he was more or less in clash. A 5-star cast to enrich an album that has everything to become the biggest hit of the year.
Certified Lover Boy, a promo like no other
For this new album, Drake made a special promotion: no single to announce the album, and no videos. A large part of the communication was carried out only on social networks, with photos published in droplets, the publication of the cover which caused a lot of reaction, or even its response to the Kanye West clash. Then in a second step, the native of Toronto used advertising spaces in several cities in the United States, to announce his guests.
Now that the album is out, we hope Drake spoils us with music videos, or even interviews to go along with CLB.
Drake announces Certified Lover Boy release date
After several postponements, Drake will finally launch his Certified Lover Boy album this Friday, September 3rd! The 34-year-old Canadian rapper announced Tuesday on Instagram.
Originally slated for January 2021, the release of Drake’s sixth studio record was postponed due to the pandemic and the singer’s knee surgery.
The Certified Lover Boy album will succeed Scorpion released in 2018, as well as the EP Scary Hours, The Best in the World Pack and Scary Hours 2, released in 2018, 2019 and 2021 respectively. The artist from Toronto also launched last year the mixtape Dark Lane Demo Tapes.
Over the past two years, Drake has broken records, notably becoming the first artist in history to accumulate more than 50 billion online plays, the artist with the most songs to have appeared in the Top 10 of the Billboard Hot 100 and the holding the most songs on the Billboard Hot 100.
Proof of his unparalleled success, Drake also received the prestigious Artist of the Decade award at the most recent Billboard Music Awards in May.
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The Drake x Nike “Certified Lover Boy” merch is available
The Canadian rapper celebrates the release of his 6th album with a new collection of Drake x Nike “Certified Lover Boy” merch.
To celebrate the release of this long-awaited project, Aubrey Drake Graham is offering us a new merch capsule in partnership with Nike. This one centers on the emotional theme of this sixth studio album and features many references to love such as hearts, roses, a cupid, as well as a lipstick kiss. There is a hoodie, several t-shirt options, a cap, as well as a pair of socks. Finally, note that the pink bomber jacket and the “Twin” t-shirt are unfortunately reserved for family and friends.
The Drake x Nike “Certified Lover Boy” collection is already available on the Drake website. On the tariff side, it will cost between $ 24 and $ 75, not including shipping and customs. Proxy needed!
DRAKE: DUREX MISSES THE COVER OF “CERTIFIED LOVER BOY”
Everything Drake does turns into a buzz, starting with the cover of his new album which inspired Durex for his own campaign …
Just like Lil Nas X …
This Friday, September 3, Drake released on all streaming platforms his long-awaited new album, Certified Lover Boy. On the program of this opus which is likely to cause a stir in the charts around the world, 21 titles and a plethora of featurings including very big names in American rap: Jay-Z, 21 Savage, Young Thug, Future, Lil Durk, Lil Baby and many others are making appearances. Promoted without the slightest single, the album made a name for itself a few days before its release thanks to a very special cover: twelve emojis of pregnant women on a white background act as a cover.
This image had inspired Lil Nas X who had proposed an alternative cover for his future album Montero to be released on September 17th. It also inspired the communication of Durex, the famous brand of condoms! Durex South Africa’s Instagram account this week posted Drake’s cover with pregnant bellies erased to promote contraception: “Certified protection for a Certified Lover Boy,” the post caption read. Original, the idea has succeeded: more than 18,000 likes in two days for an Instagram account that has only 5,000 subscribers.
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